Issue In an age of regional and national financial institutions, Woodsboro Bank enjoys a niche as a small community bank which specializes in personal customer service. To obtain greater marketshare, the bank would have to communicate its merits to the business world which traditionally believes that “bigger is better.” Solution Three major components would shape the bank’s positioning: a community bank’s ability to better serve businesses with personal, professional, knowledgeable customer service; the bank’s comprehensive line of financial products; sophistication. The institution logo was redesigned in a contemporary manner with imagery that communicated “community.” The slogan, “You’ll always be our most important customer” was developed to promote the concept of relationship banking. A print ad campaign was created which centered on the satisfaction of six bank customers from diverse fields. Again, the theme of banking relationships was emphasized. sign-logo Signage - Logo Ad Series 1 Ad Series 2 Ad Series 3 Ad Series 4 Brochures