Issue The Greater Frederick Development Corporation is a private, non-profit organization dedicated to quality economic development in Frederick, Maryland. The organization required new marketing materials which would present Frederick as a suitable destination for businesses wishing to locate in the Washington, DC / Baltimore, MD area. Solution Solution Three positioning factors shaped the creative development of the pocketfolder and its accompanying inserts: Frederick’s historic character, superb quality of life and business sophistication. This was achieved through extensive use of exciting photography which alternately portrayed Frederick’s historic flavor and emerging urban sophistication. Compelling body copy and the slogan, “a great American business destination” offered a progressive slant to Frederick’s business philosophy. Pocket Folder Pocket Folder Insert